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WHO WE ARE
Navigate Parenthood with Confidence
At SavvyMamaSG, we believe parenting should be joyful, practical, and stress-free. We are your trusted destination for thoughtfully curated essentials that make early parenthood easier.
Thank you for trusting us to be part of your parenting journey. Together, let’s embrace parenthood with ease and joy.
OUR SUPPORT TEAM
Pregnancy is a beautiful, transformative journey—but it can also take a toll on your skin. At SoKind, we believe that every mom deserves to feel comfortable, confident, and cared for. That’s why we’ve created a range of skincare products that are not only effective but safe and gentle for both you and your baby. Our SoKind Pregnancy Skincare Collection is carefully crafted to address the unique needs of expectant mothers, offering products that nourish, protect, and support your skin through every stage of pregnancy and beyond.
AllergyCertified is an internationally known allergy label, created in Denmark, which provides customers all over the world with an exact label they can look for when they want to prevent skin allergies.
Being AllergyCertified means that all substances in the product have been carefully reviewed and assessed by a toxicologist, who examines every single ingredient to ensure the least possible risk of allergies.
Furthermore, when products are AllergyCertified, they do not contain any impurities, carcinogens, or endocrine-disrupting chemicals.
Fragrance-Free We know how sensitive pregnancy can make your senses, which is why SoKind is completely fragrance-free. No artificial scents or overpowering chemicals—just pure, gentle care for your skin. Safe for Pregnancy and Beyond Every ingredient in our collection is specially formulated for pregnant women, providing the highest level of safety for you and your baby. With SoKind, you can feel at ease knowing our products are free from harmful chemicals, making them safe for use throughout pregnancy and after birth. Natural and Deeply Nourishing Made with natural ingredients like Aloe Vera, Shea Butter, and Tasmanian Pepperberry, SoKind deeply nourishes your skin. These ingredients hydrate, soothe, and protect, leaving your skin feeling soft, smooth, and elastic without any harsh chemicals. Clinically Proven Results Our products, like SoKind Love Lines Stretch Mark Cream, are clinically proven to help reduce the appearance of stretch marks, support skin elasticity, and promote a healthier, more radiant complexion during pregnancy. Comfort and Relief SoKind products aren’t just about skincare—they’re about creating a sense of comfort and relief during your pregnancy. Whether it’s soothing the tightness of your growing belly or easing the discomfort of sore nipples, SoKind helps you feel at ease in your skin. With SoKind, you’re not just treating your skin—you’re treating yourself with the care and love you deserve. Embrace your pregnancy glow and nurture your body with SoKind—because you deserve to feel beautiful, inside and out.
What is different about SoKind products?
Because the skin is the largest organ we have and a porous one, our bodies absorb whatever we apply to it. For us, skincare is a health matter and an aspect of well-being for us as well as our babies. We have meticulously selected the highest quality of ingredients and ethically sourced these locally, whenever possible, to create high efficacy formulations for skin-deep nourishment and wellbeing.
Our products are free from any potentially harmful ingredients and grounded in our principles of purity and natural, effective ingredients. We’ve designed all of our formulas and packaging to be kind to your body and our planet.
Are SoKind products vegan and cruelty-free?
All our products are vegan and have never been tested on animals. They comply with the EU restrictions on not testing cosmetic products or ingredients for cosmetic purposes on animals.
Furthermore, we’ve also banned all ingredients known to be harmful to our environment, animals, and people. We will constantly try to adapt to new scientific research and testing to create products and formulations that are kind to our planet.
Are SoKind products all-natural?
Our products are naturally powered and it is important to us that every ingredient in our formulas must be kind to you and your baby's body.
We have banned hormonal disruptive and other proven-harmful additives from our scientifically-backed, pure formulas to create the safest products for both babies and mothers.
We strive to make our products as natural as possible and continuously try to adapt to new research on plant-derived ingredients.
Where and how are the products made?
All our products are designed, developed, and produced in Denmark.
Limited by a small national manufacturing scene, we source our ingredients, packaging, and bottles as close to our production site as possible to minimize our ecological footprint.
What is the shelf life of the products?
All our products have been through various tests to ensure a shelf life of up to 12 months after having been put to use.
Are the products formulated for all skin types?
Our products are formulated to be kind for especially sensitive skin prone to allergies, though all our products can be used on all skin types.
We do, however, believe that skin reacts differently to new products and your skin may respond better to one product over another. We know it is scientifically impossible to claim that our products are a cure-all for all skin issues. We guarantee that we selected some of the highest-quality ingredients, and intentionally formulated each product to deliver the desired results.
If you are not satisfied with your SoKind product, please get in touch at hello@sokind.com.